NEWS RELEASE
Feb. 23, 2009
For immediate release
Jeremy Claflin
618 N Main st.
Logan, UT 84321
435-755-0808
Papa Murphy’s International Inc. Opens Another store in Providence in Spite of downward Economy
papamurphy’s.com
Logan, Utah- The owner’s of the Logan Papa Murphy’s opened a second Papa Murphy’s location three miles south of the Logan location, in Providence. While many businesses are laying off employees and closing down, the Papa Murphy’s owners are hiring and expanding. The sales were so high they were forced to open a second location to satisfy the demand, said Claflin. The Logan location is the number one selling store in Utah, and 24th out of 1,200 stores across the nation.
“In times like this people are looking for value, our food is fast, cheap and dependable,” said owner Scott Montgomery.
People can’t afford to go out and spend outrageous amounts of money on restaurant foods anymore. Papa Murphy’s allows them to get a fresh, filling pizza in the comfort of their own home. The Papa Murphy’s slogan is ‘Handmade in our kitchen, home baked in your oven.’ The owners of the Cache Valley locations do everything possible to fulfill this promise.
“The price is what gets them through the door, but our service and quality is what keeps them coming,” said owner Jeremy Claflin.
Much of the time corporate suggests that two stores not be closer than five miles apart. These two stores are definitely the exception. The Providence location was built in hopes of taking away 20 percent of the sales from the Logan location, then have a 50 percent increase with the two stores combined. It has performed exactly as predicted. The Logan store is still number one in sales for Utah, and the Providence location is in the top ten percent.
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For more information contact:
Faith Vera
123 Creative Way
Logan, UT 84341
801-555-4567
faith.v@aggiemail.usu.edu
Papa Murphy’s International Inc. Pioneered the take ‘n’ bake pizza concept. The company is now the fifth largest pizza chain in America. Today there are over 1,000 Papa Murphy’s stores in 31 states and Canada. The Logan Papa Murphy’s opened in October of 1995, which was the same year the take ‘n’ bake pizza chains merged into Papa Murphy’s International Inc. Claflin plans to open the first Papa Murphy’s store in North Carolina, within the next ten years.
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4 comments:
Hey Faith,
This press release looks really good. I do have a couple of suggestions for you tho: In the first paragraph I think it would be more effective if the statistics were closer to the beginning of the paragraph. Also in the final paragraph the thoughts are a little disconnected, it seems like they could be better phrased.
The press release was good. I do agree with Madison, the last paragraph seemed a little scattered. I do like the quote after the lead, I think that is a great quote to use but maybe you should try to cut the lead down a bit so the opening paragraph is not so long. Well done.
Hey Faith,
this is great, i really like the flow of it and the quotes are really good. The first paragraph could be smaller, especially the lead and maybe combine the stats from the first paragraph with the last paragraph. Good job though :)
You did a really good job on this press release, I agree with everyone else as far as maybe taking a look at the last paragraph and maybe making the first a little shorter. The only thing question I really had is that you show two owners giving quotes. Keep up the good work
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