JCOM 2310: Final Draft Press Release 4

NEWS RELEASE

Feb. 23, 2009

For immediate release


Jeremy Claflin
618 N Main st.
Logan, UT 84321
435-755-0808


Papa Murphy’s International Inc. Opens Another store in Providence in Spite of downward Economy
www.papamurphys.com

Logan, Utah- The owners of the Logan Papa Murphy’s opened a second Papa Murphy’s location in Providence, three miles south of the Logan location.

While many businesses are laying off employees and closing down, the Papa Murphy’s owners are hiring and expanding. The sales in the Logan store were so high they were forced to open a second location to satisfy the demand, said owner Jeremy Claflin.

“In times like this people are looking for value, our food is fast, cheap and dependable,” said owner Scott Montgomery.

People can’t afford to go out and spend outrageous amounts of money on restaurant foods anymore. Papa Murphy’s allows them to get a fresh, filling pizza in the comfort of their own home. The Papa Murphy’s slogan is ‘Handmade in our kitchen, home baked in your oven.’ The owners of the Cache Valley locations do everything possible to fulfill this promise.

“The price is what gets them through the door, but our service and quality is what keeps them coming,” said owner Jeremy Claflin.

The Logan location is the number one selling store in Utah, and 24th out of 1,200 stores across the nation. Much of the time the Papa Murphy’s corporation suggests that two stores not be closer than five miles apart.

These two stores are definitely the exception. The Providence location was built in hopes of taking away 20 percent of the sales from the Logan location. The owner’s hoped for a 50 percent increase in sales from the two stores combined. The providence store has performed exactly as predicted.


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For more information contact:
Faith Vera
123 Creative Way
Logan, UT 84341
801-555-4567
faith.v@aggiemail.usu.edu

Papa Murphy’s International Inc. Pioneered the take ‘n’ bake pizza concept. The company is now the fifth largest pizza chain in America. Today there are over 1,000 Papa Murphy’s stores in 31 states and Canada. The Cache Valley partnership, Fore Reel LLC, opened the Logan Papa Murphy’s in October of 1995, which was the same year the take ‘n’ bake pizza chains merged into Papa Murphy’s International Inc. Owner Jeremy Claflin plans to open the first Papa Murphy’s store in North Carolina, within the next ten years.