Wednesday, March 4, 2009

JCOM 2310: Positioning Paper Draft

Burger Planet

Position Paper
Burger Planet recognizes the need to provide healthy food choices, while preserving the image of the established Burger Planet favorites.
Burger Planet has served 52 billion satisfied customers since 1934. When James E. Mullenbach founded the company he understood the key elements to a successful Quick Service Restaurant. Today the franchise has grown to over 8500 restaurants, and 48,272 employees, this was accomplished because of Burger Planet’s commitment to exceptional customer service. Part of that customer service is listening to the feedback we are getting from our customers. There is a need for healthier food choices in our restaurants, and we are prepared to give the customers what they want.
Recent focus groups portrayed the feelings of house mothers who have concerns regarding our Burger Planet long time favorites. Forty-five-year-old mother of four expresses her need for Burger Planet burgers:
"Burger Planet is my dirty little secret. My heart races when I think about the Saturn burger, layers of juicy beef topped with delicious onion rings. But I'd never tell my husband I eat there. My husband runs marathons. He used to scold my eating habits. And I'd never take my children there. I think that would almost amount to child abuse. I try to make sure they eat healthy. You know a cup of milk a day, plenty of veggies."
In an article found in Science Daily, the National Heart Lung and Blood Institute (NHLBI) conducted a study that found:
Participants who consumed fast food two or more times a week gained approximately 10 more pounds and had twice as great increase in insulin resistance in the 15-year period than participants who consumed fast food less than once per week.
We want to give our customers the opportunity to make healthy choices at Burger Planet. Our loyal customers have established a strong foundation with our company. We want to build upon this relationship by continuing to provide our original classics as well as introducing healthier options.
We want to be the company of choice for health conscious mothers. Generally fast-food restaurants are associated with fats, oils and sugars, lacking in vitamins and minerals. This is why we have made the decision to expand into healthier foods.
Some of our healthy choices include:
Gourmet Salads
Fruit Packages
White Chicken Breast
Our company as a whole is united in our efforts toward pleasing our loyal customers, and gaining new clientele.
“Change the junk food image in collective consciousness of increasingly health minded consumers.”

Monday, March 2, 2009

JCOM 2310: Final Media Pitch

March 2, 2003

Charles McCollum, managing editor
The Herald Journal
75 West 300 North
Logan, UT, 84321
Phone:435-752-2121
cmccollum@hjnews.com

PEOPLE ARE FINALLY LEARNING TO EARN THE MONEY THEY DESERVE WHILE WORKING IN THE JOBS THEY LOVE

Dear Charles McCollum,
I wanted to let you know Cache Valley Area Investors Association (CVAIA) is offering classes to the general public, teaching them how to invest their money with the right mentality, and skills. CVAIA teaches people to gain passive income, by educating them on the principles that allow investors to be successful. In the current economy financial alternatives to success are high in demand. This idea is so valuable for the general public, because they have the power to help turn the direction of the economy upward.

“If you have the money, right now is the best time to invest, the first step is to become educated,” Parker said.

If the American people can learn how to manage their money properly it will not only put money back into the system, but the ideas should move upward and empower the government to start digging their way out of debt.

“Never, ever, ever, rely on someone else’s word to invest, always listen to your gut,” said Parker.

CVAIA meets at the Cache County Chamber of Commerce, at 7 p.m. These meetings allow the members to network, and connect with financial advisors who know what they are talking about.
If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, the Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and the Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

For more Information, please contact

Faith Vera
Faith.v@aggiemail.usu.edu

JCOM 2310: Final Draft Press Release 4

NEWS RELEASE

Feb. 23, 2009

For immediate release


Jeremy Claflin
618 N Main st.
Logan, UT 84321
435-755-0808


Papa Murphy’s International Inc. Opens Another store in Providence in Spite of downward Economy
www.papamurphys.com

Logan, Utah- The owners of the Logan Papa Murphy’s opened a second Papa Murphy’s location in Providence, three miles south of the Logan location.

While many businesses are laying off employees and closing down, the Papa Murphy’s owners are hiring and expanding. The sales in the Logan store were so high they were forced to open a second location to satisfy the demand, said owner Jeremy Claflin.

“In times like this people are looking for value, our food is fast, cheap and dependable,” said owner Scott Montgomery.

People can’t afford to go out and spend outrageous amounts of money on restaurant foods anymore. Papa Murphy’s allows them to get a fresh, filling pizza in the comfort of their own home. The Papa Murphy’s slogan is ‘Handmade in our kitchen, home baked in your oven.’ The owners of the Cache Valley locations do everything possible to fulfill this promise.

“The price is what gets them through the door, but our service and quality is what keeps them coming,” said owner Jeremy Claflin.

The Logan location is the number one selling store in Utah, and 24th out of 1,200 stores across the nation. Much of the time the Papa Murphy’s corporation suggests that two stores not be closer than five miles apart.

These two stores are definitely the exception. The Providence location was built in hopes of taking away 20 percent of the sales from the Logan location. The owner’s hoped for a 50 percent increase in sales from the two stores combined. The providence store has performed exactly as predicted.


--more—

For more information contact:
Faith Vera
123 Creative Way
Logan, UT 84341
801-555-4567
faith.v@aggiemail.usu.edu

Papa Murphy’s International Inc. Pioneered the take ‘n’ bake pizza concept. The company is now the fifth largest pizza chain in America. Today there are over 1,000 Papa Murphy’s stores in 31 states and Canada. The Cache Valley partnership, Fore Reel LLC, opened the Logan Papa Murphy’s in October of 1995, which was the same year the take ‘n’ bake pizza chains merged into Papa Murphy’s International Inc. Owner Jeremy Claflin plans to open the first Papa Murphy’s store in North Carolina, within the next ten years.

Sunday, February 22, 2009

JCOM 2310: Draft Press Release 4

NEWS RELEASE

Feb. 23, 2009

For immediate release


Jeremy Claflin
618 N Main st.
Logan, UT 84321
435-755-0808


Papa Murphy’s International Inc. Opens Another store in Providence in Spite of downward Economy
papamurphy’s.com

Logan, Utah- The owner’s of the Logan Papa Murphy’s opened a second Papa Murphy’s location three miles south of the Logan location, in Providence. While many businesses are laying off employees and closing down, the Papa Murphy’s owners are hiring and expanding. The sales were so high they were forced to open a second location to satisfy the demand, said Claflin. The Logan location is the number one selling store in Utah, and 24th out of 1,200 stores across the nation.

“In times like this people are looking for value, our food is fast, cheap and dependable,” said owner Scott Montgomery.

People can’t afford to go out and spend outrageous amounts of money on restaurant foods anymore. Papa Murphy’s allows them to get a fresh, filling pizza in the comfort of their own home. The Papa Murphy’s slogan is ‘Handmade in our kitchen, home baked in your oven.’ The owners of the Cache Valley locations do everything possible to fulfill this promise.

“The price is what gets them through the door, but our service and quality is what keeps them coming,” said owner Jeremy Claflin.

Much of the time corporate suggests that two stores not be closer than five miles apart. These two stores are definitely the exception. The Providence location was built in hopes of taking away 20 percent of the sales from the Logan location, then have a 50 percent increase with the two stores combined. It has performed exactly as predicted. The Logan store is still number one in sales for Utah, and the Providence location is in the top ten percent.


--more—

For more information contact:
Faith Vera
123 Creative Way
Logan, UT 84341
801-555-4567
faith.v@aggiemail.usu.edu

Papa Murphy’s International Inc. Pioneered the take ‘n’ bake pizza concept. The company is now the fifth largest pizza chain in America. Today there are over 1,000 Papa Murphy’s stores in 31 states and Canada. The Logan Papa Murphy’s opened in October of 1995, which was the same year the take ‘n’ bake pizza chains merged into Papa Murphy’s International Inc. Claflin plans to open the first Papa Murphy’s store in North Carolina, within the next ten years.

Friday, February 20, 2009

JCOM 2310: Draft Media Pitch

Charles McCollum, managing editor
The Herald Journal
75 West 300 North
Logan, UT, 84321
Phone:435-752-2121
cmccollum@hjnews.com

PEOPLE ARE FINALLY LEARNING TO EARN THE MONEY THEY DESERVE WHILE WORKING IN THE JOBS THEY LOVE

Dear Charles McCollum,
Cache Valley Area Investors Association (CVAIA) is offering classes to the general public, teaching them how to invest their money with the right mentality, and skills. CVAIA teaches people to gain passive income, by educating them on the principles that allow investors to be successful. In the current economy financial alternatives to success are high in demand. This idea is so valuable for the general public, because they have the power to help turn the direction of the economy upward.
If the American people can learn how to manage their money properly it will not only put money back into the system, but the ideas should move upward and empower the government to start digging their way out of debt.
CVAIA meets at the Cache County Chamber of Commerce, at 7 p.m. These meetings allow the members to network, and connect with financial advisors who know what they are talking about.
If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, the Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and the Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

For more Information, please contact

Faith Vera
Faith.v@aggiemail.usu.edu

Wednesday, February 11, 2009

Final Press Release 3: Promoting a Cause

Feb. 2, 2009
FOR IMMEDIATE RELEASE

Contact Information:
Preston Parker, President and Founder
Office: 555-456-5555
Preston.parker@usu.edu

Cache Valley Area Investors Association is Teaching Financial Independence
cvaia.com

LOGAN, Utah- The Cache Valley Area Investors Association (CVAIA) wants to teach people that success is about learning the right mentality, and approaches to investing.

The whole idea behind CVAIA is to help people become financially independent, and work in jobs that make them happy. The term financial independence is used because these ides don’t free the individual from finances; these practices when executed properly allow the person to live independently with them. CVAIA teaches people to gain passive income, by educating them on the principles that allow investors to be successful. In the current economy financial alternatives to success are high in demand. Parker said, “If you have the money, right now is the best time to invest, the first step is to become educated.”

President and Founder of CVAIA, Preston Parker, said “If we can educate the individuals in this country about passive income the knowledge can disseminate upwards and give considerable relief to the national debt.”

At this time the government doesn’t even understand these concepts, said Parker. CVAIA is targeting the individuals in this country, if people understand these ideas before they destroy their personal finances it can save the country from ultimately increasing the national debt.

These Principles are set up in a hierarchy. If you aren’t comfortable with your status in one or more of these areas you aren’t ready to invest. The principles are spiritual health, social health, mental health, physical health, and finally financial health. If you are tentative or unsure you are not ready to invest, said Parker.

“Never, ever, ever, rely on someone else’s word to invest, always listen to your gut,” said Parker.

The meetings are held every other Thursday, at the Cache County Chamber of Commerce, at 7 p.m. The next meeting will be held on Feb. 19.

If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, the Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and the Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

For more Information, please contact

Faith Vera
Faith.v@aggiemail.usu.edu

Wednesday, February 4, 2009

Draft Press Release 3: Cause Promotion

Feb. 2, 2009
FOR IMMEDIATE RELEASE

Contact Information:
Preston Parker, President and Founder
Office: 555-456-5555
Preston.parker@usu.edu

Cache Valley Area Investors Association is Teaching Financial Independence
cvaia.com

LOGAN, Utah- The Cache Valley Area Investors Association (CVAIA) is teaching people that success is all about learning the right mentality, and approaches to investing.

The whole idea behind CVAIA is to help people become financially independent, and work in jobs that make them happy. They use the term financial independence because these ides don’t free you from finances; they allow you to live independently with them. CVAIA teaches people to gain passive income, by educating them on the principles that allow investors to be successful.

President and Founder of CVAIA, Preston Parker, said “If we can educate the individuals in this country about passive income the knowledge can disseminate upwards and give considerable relief to the national debt.”

At this time the government doesn’t even understand these concepts, said Parker. CVAIA is targeting the individuals in this country, if people understand these ideas before they destroy their personal finances it can save the country from ultimately increasing the national debt.

These Principles are set up on a kind of hierarchy. If you aren’t comfortable with your status in one or more of these areas you aren’t ready to invest. The principles are spiritual health, social health, mental health, physical health, and finally financial health.

If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, the Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and the Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

For more Information, please contact

Faith Vera
Faith.v@aggiemail.usu.edu

Tuesday, February 3, 2009

Final Press Release 2:Image Building

Feb. 2, 2009
FOR IMMEDIATE RELEASE

Contact Information:
Faith Vera, Communications Director
Burger Planet Inc.
Office: 435-840-8944
Faith.v@burgerplanet.com

Burger Planet Teams Up with Jayne Peterson to Promote Healthier Alternatives

GARY, Ind. - Burger Planet hires Opal Whitcomb’s fitness specialist, Jayne Peterson, as the spokesperson for their new “Healthy Alternatives,” campaign.

Burger Planet has a reputation for providing some of the best tasting fast food in the U.S. They are only bettering that reputation by adding the new healthy alternative menu items. There are now even more options on the menu sure to please everyone in the family.

Some of the new options include assorted fruit sides, white meat chicken breasts, and gourmet salads. Peterson is working with the restaurant to create a new meal called the “Smiley meal,” which will include an ankle weight, fruit and the white meat entrée. They also have suggestions for shaving the calories off the classics such as the “Saturn burger” and the “Venus burger.”

James E. Muellenbach III, company CEO, expressed his support when he said, "I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles."

Jayne Peterson and the restaurant’s long time mascot Corny the Clown will be teaming up to spread the word about the “Healthy Alternatives,” campaign. They will be appearing in various media events from May to July. Peterson shared her feelings about the opportunity when she said, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."

Throughout the years Burger Planet has served 52 billion satisfied customers. They have over 8,500 franchises all over the world. Burger Planet was founded in 1934, by James E. Muellenbach I. Muellenbach is retired, however he is still the current president of the Quick Service Restraunt Industry.

For more information, please contact
Faith Vera
faith.v@burgerplanet.com
435-849-8944
-END-

Monday, February 2, 2009

Draft Press Release2: Image Building

Feb. 2, 2009
FOR IMMEDIATE RELEASE

Contact Information:
Faith Vera, Communications Director
Burger Planet Inc.
Office: 435-840-8944
Faith.v@burgerplanet.com

Burger Planet Teams Up with Jayne Peterson to Promote Healthier Alternatives

GARY, Ind. - Burger Planet hires Opal Whitcomb’s fitness specialist, Jayne Peterson, as the spokesperson for their new “Healthy Alternatives,” campaign.

Burger Planet has a reputation for being one of the best tasting food restaurants in the U.S. They are only bettering that reputation by adding there new healthy alternative menu items. There are now even more options provided to make everyone one in the family happy.

Some of their new options include assorted fruit sides, white meat chicken breasts, and gourmet salads. Peterson is working with the restaurant to create a new meal called the “Smiley meal,” which will include an ankle weight, fruit and the white meat entrée. They also have suggestions for shaving the calories off the classics such as the “Saturn burger” and the “Venus burger.”

James E. Muellenbach III, company CEO expressed his support when he said, "I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles."

Jayne Peterson and the restaurant’s long time mascot Corny the Clown will be teaming up to spread the word about the “Healthy Alternatives,” campaign. They will be appearing in various media events from May to July. Peterson shared her feelings about the opportunity when she said, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."

For more information, please contact Faith Vera at 435-849-8944 or email at faith.v@burgerplanet.com

Throughout the years Burger Planet has served 52 billion satisfied customers. They have over 8,500 franchises all over the world. Burger Planet was founded in 1934, by James E. Muellenbach I. Muellenbach is retired, however he is still the current president of the Quick Service Restraunt Industry.

-END-

Wednesday, January 14, 2009

NEWS RELEASE
January 26, 2009
For Immediate Release

President Preston Parker
ABC Real Estate LLC
123 Creative Way
Logan, UT 84341
801-555-4567
abcrealestatellc.com

ABC Real Estate Introduces a possible solution to Real Estate Problems
abcrealestatellc.com
Logan, UT- ABC Real Estate LLC introduced a unique concept for the housing market when their President, Preston Parker, told reporters of their plans to enable buyers and sellers to progress.
“We want to help people be able to progress even in the current recession,” said Parker.
Parker said the innovative process known as “beneficiary directed equity holding land trusts,” includes four main parties that all contribute, and benefit. The seller beneficiary is the party that provides the home to sell. The buyer beneficiary is the party that will make the monthly payments on the home. The investor beneficiary is the party that provides the initial house payment. Then the credit beneficiary is the party that provides the clean credit record. All of these parties work under a Trustee who witnesses the regular house payments from the buyer, allowing the buyer to gain credit and someday purchase the home. ABC Real Estate acts as the Guarantor which facilitates the whole process by doing all the paperwork and finding the clients.
“You could lose money, its real estate there is always a risk,” said Parker.
There are insurance companies that have partnered with ABC Real Estate in order to decrease the amount of risk. This system works better than the previous system because it enables those with poor credit to get into a home without a landlord. Then make payments without fear of foreclosure or eviction. The stipulations such as move out date, payment date, and percentages given to the parties as profit are all agreed upon in a contract signed between all of the Beneficiaries.
-more-

For more information contact:
Faith Vera
123 Creative Way
Logan, UT 84341
801-555-4567
faith.v@aggiemail.usu.edu

ABC Real Estate LLC was created by Preston Parker three years ago, and is patent pending. It is the first of its kind in northern Utah. Parker’s ideas were influenced by some colleagues out of Salt Lake and California. However the actual concept started back in the 30s when land values fell similar to now. Parker is optimistic about the influence this ability given to the public will have on the public.
-END-

Sunday, January 11, 2009

JCOM 2310: Letter to Cousin

January 12, 2009


Dear Mari,


The last time we spoke you asked “What is PR?” Well my dear cousin, I have researched an answer to your question. It is such a dynamic field of study, even the people that work with in the field don’t agree on the definition. The best definition I can think of is that PR is all about understanding the trends in the market, knowing how to predict the public reaction, and putting all this knowledge into action by using advertising, events, and other media to get an organization to really connect to their public.


The public relations field demands the Jack-of-all trades personality. I love it because no matter what aspect of the field I enter, I will always be working with something new. As you know my main interest is with writing, and event coordination.


Public Relations create an organized channel of communication between the public and the organization or individual.


One thing I want to note is that this profession should not be understood as the “creative liars.” This field is all about honesty, and strengthening the positive public opinion of an organization or person. I intend to always keep that an honest endeavor. Thank you for your question.

Sincerely,

Faith Vera