Final Press Release 2:Image Building

Feb. 2, 2009
FOR IMMEDIATE RELEASE

Contact Information:
Faith Vera, Communications Director
Burger Planet Inc.
Office: 435-840-8944
Faith.v@burgerplanet.com

Burger Planet Teams Up with Jayne Peterson to Promote Healthier Alternatives

GARY, Ind. - Burger Planet hires Opal Whitcomb’s fitness specialist, Jayne Peterson, as the spokesperson for their new “Healthy Alternatives,” campaign.

Burger Planet has a reputation for providing some of the best tasting fast food in the U.S. They are only bettering that reputation by adding the new healthy alternative menu items. There are now even more options on the menu sure to please everyone in the family.

Some of the new options include assorted fruit sides, white meat chicken breasts, and gourmet salads. Peterson is working with the restaurant to create a new meal called the “Smiley meal,” which will include an ankle weight, fruit and the white meat entrée. They also have suggestions for shaving the calories off the classics such as the “Saturn burger” and the “Venus burger.”

James E. Muellenbach III, company CEO, expressed his support when he said, "I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles."

Jayne Peterson and the restaurant’s long time mascot Corny the Clown will be teaming up to spread the word about the “Healthy Alternatives,” campaign. They will be appearing in various media events from May to July. Peterson shared her feelings about the opportunity when she said, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."

Throughout the years Burger Planet has served 52 billion satisfied customers. They have over 8,500 franchises all over the world. Burger Planet was founded in 1934, by James E. Muellenbach I. Muellenbach is retired, however he is still the current president of the Quick Service Restraunt Industry.

For more information, please contact
Faith Vera
faith.v@burgerplanet.com
435-849-8944
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